Page 90 - SLO Visitors Guide - Spring 2022
P. 90

Wine Tasting
Welcome spring at newly re-opened J. Lohr Paso Robles Wine Center
 New growth blossoming after ‘thoughtful remodel,’ pandemic closures
Just as the anticipation of spring brings new growth, the J. Lohr Paso Robles Wine Center has recently reopened and is again wel- coming guests. After an extended period of “thoughtful remodeling,” and compliance with COVID-19 protocols, the wine center is welcoming visitors for seasonal tastings featuring winery-exclusive and limited-release wines.
“We are so excited to welcome back friends, fans, and guests to our reimagined tasting room,” said J. Lohr Director of Hospitality and
Direct Sales Jessica Kollhoff. “Heritage and authenticity are
at the core of our Lohr family busi- ness – we took my father’s original
vision for
a turn-
of-the-
century
school-
house
and
brought
it to the
modern-day,”
said Co-owner
and Chief Brand
Officer Cynthia Lohr.
“We’ve juxtaposed the warmth of Jerry’s South Dakota childhood family home with gorgeous plum and sage decorative textures that set off the original wainscoting. We are illuminating our collectible bot- tlings within a top-of-the-line glass wine case and seating our guests at high-top tables (crafted from our barrels) so that guests can enjoy their sampling overlooking our Home Ranch vineyards.”
Pioneering spirit helped to establish Paso Robles as a premium wine region
Founded five decades ago and still family-owned and operated today, J. Lohr Vineyards & Wines has established itself as one of the industry’s most respected wine brands. Jerry Lohr’s career contin- ues in partnership with his children and co-owners Steve, Cynthia, and
Lawrence.
J. Lohr wines began in the late
1960s when Jerry Lohr launched
an “extensive investigation of California grape growing regions” – searching for the ideal location for his first vineyard. Raised on a South Dakota farm; Jerry’s agricultural roots armed him with an “innate sense for the relationship between climate, soil, and location.” His research and instincts led him to the Central Coast, an area just beginning to explore its potential
for wine growing.
In the early 1970s,
he chose Monterey County’s Arroyo
Seco district for its cool, windy
climate and rocky soils as ideal for
chardon-
nay. In the 1980s, he
recognized the potential of
Paso Robles for growing Bordeaux
varietals, especially cabernet sauvignon – given
the area’s rich soils and dramatic temperature swings between warm days and cool nights. He began planting cabernet sauvignon and other red varieties in the Paso Robles region in 1986, and the pro- duction facility was opened in 1988.
Today, J. Lohr Vineyards & Wines now includes more than 1,400 acres of cool-climate estate vineyards in the Arroyo Seco and Santa Lucia Highlands regions
of Monterey County, with an emphasis on chardonnay, riesling, valdiguié, and pinot noir. J. Lohr farms over 2,700 acres of vineyards in Paso Robles - a region now recognized as one of the world’s best spots for cabernet sauvignon and other Bordeaux and Rhone varietals.
The winery offers six tiers of award-winning wines: J. Lohr Es- tates, J. Lohr Vineyard Series,
    -VISIT US FOR A COMPLIMENTARY TASTING­
Enjoy our winery grounds, taste our remarkable wines, picnic, play bocce or just relax in the shade.
GLUNZ FAMILY WINERY & CELLARS
OPEN DAILY 10AM-5PM ~ LOCATED AT 8331 HIGHWAY 46E GFWC.COM ~ 805-238-1400
 90 SPRING 2022
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