Page 60 - San Luis Obispo Visitors Guide • Summer 2022
P. 60

Cambria, San Simeon, North Coast
  my soul at a crucial time of transi- tion in my life,” she said. “I became very intentional with whom and what I surround myself. I wanted
to do and represent what lit me up personally, rather than just profes- sionally, by not creating the typical ‘safe’ business or tourist beach shop. I took a risk, and answered my de- sires to spend my days on the edge of life and the oceanfront. Then filling it with mutually minded vendors, designers and artists, proceeded to circle myself with a talented, dedicated and creative work family.”
The experience at Ebb & Flow is distinctly different from the clutter of chain stores and internet shop- ping. “This mission is grounded
in my personal vision, emanating from this place on Moonstone Beach, and connecting that by making the goods I sell a seam-
less through-line to the ocean and horizon outside my windows,” says the owner. “I’ve reached the conclu- sion that my vision for apparel retail is more akin to an art gallery. We’re more than just another shop featuring women’s fashion. Not un-
like a gallerist looking to represent the best works of art, I select and exhibit the best in contemporary fashion, jewelry, books, local art, and more, that captures the sense of place here on Moonstone Beach,” said Matzner, who also owns Ocean Heir, another Cambria based fashion boutique which opened in 2012.
Matzner has spent the past
30 years developing and owning various boutiques in the California desert and the Central Coast, in addition to her work as an award- winning designer, and an active participant in city chambers and civic duty activities.
Providing a soulful space for creative exploration and collabo- ration with local artisans is what truly makes Ebb & Flow special and makes this boutique a must-visit in Cambria.
Ebb & Flow is located at 6100 Moonstone Beach Dr in Cambria. Open daily from 10 a.m. to 5 p.m. For more information, call
(805) 203-5538 or visit
- Sadie Mae Mace
   Property Management Vacation Rentals
 We offer the largest selection of Luxury Vacation Homes in Cambria. From Oceanfront Homes to Cottages in the Pines.
   712 Main Street • Cambria 800-927-6163 • 805-927-6163 DRE#01834125
  (805) 203-5350
2084 & 2110 Main Street, Cambria, CA
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