Page 95 - SLO Visitor's Guide - Fall 2022

ing the unique Chronic Cellars blends. He kicked off his passion for wine with a hands-on experi- ence in the cellar at Orcutt Cel- lars in San Luis Obispo, working with vineyards from the famed
Edna Valley AVA. He honed his craft even further as the assistant winemaker at Terravant Wine Company (now Summerland Wine Brands), working with some of the best vineyards from
across California’s top wine regions. Most recently, Kip was the winemaker for Wild Horse Winery & Vineyards, where he guided the winery’s extra quaf- fable wine program that included
Wine Tasting
Burgundy, Bordeaux and Rhone varietals. Lorenzetti’s undeniable passion for winemaking injects his skill and sense of adven-
ture into guiding the future of Chronic Cellar’s high personality wines.
Chronic Cellars recently introduced an augmented reality (AR) experience for fans to roll the dice with Purple Paradise. Scan the QR code on a bottle of Chronic Cellars Purple Paradise and let the games begin.
“The playful tongue-in-cheek nature of the Chronic Cellars brand provided the foundation of Purple’s performance, man- nerisms, voice, and the over- under dice game challenge, and allowed Purple Paradise to be
as engaging of a character as the wine he represents,” said Patrick Johnson, CEO of Rock Paper Reality, the agency behind the AR experience.
“Our characters and labels are so beloved by consumers, we thought this would be a win- win to engage with them,” says
NOW OPEN
Featuring locally produced Wine, Port & Brandy
1244 Pine Street #101B, Paso Robles
Enjoy life with a glass of Sea Shell Cellars
Family & Pet Friendly
2 for $25.00 tastings.
purchase 2 bottles the tasting fee is waived.
Charcuterie Plates Available!
Open 7 Days A Week • 840 13th Street, Paso 805-591-7040 • www.seashellcellars.com
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