Page 91 - SLO Visitors Guide - Fall 2024

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Olive Oil Tasting
We Olive—passionate about olive oil
We Olive’s Paso Robles
store specializes in
California-produced olive oils
and balsamic vinegar. The store
prides itself on sourcing high-
quality products, all with certi-
fied extra virgin olive oil.
For olive oil to be seal-certi-
fied, it needs to adhere to strict
guidelines:
• All olive oil must be me-
chanically extracted without
the use of chemicals or exces-
sive heat.
• There must be less than
.5% free oleic acid in the oil
itself.
• Must pass a blind taste
test, performed by a certified
tasting panel, to ensure positive
taste elements and no defects.
• Seal-certified provides
quality assurance to both the
consumer and retailer that the
product is indeed 100% extra
virgin olive oil.
Wandering through the
Paso Robles store, customers
find a wide range of olive oils,
vinegar, gourmet foods, and
gift items. The staff, knowl-
edgeable about all the products,
are happy to assist shoppers,
whether looking for items for
their kitchen, putting together
custom gift baskets, or corpo-
rate thank you packages. For
those with a special occasion,
such as a wedding, We Olive
offers custom labeling.
Over the past 20-plus years,
the staff has taken great pride
in delivering superior culinary
items to delight its clientele.
“We found what we are pas-
sionate about and have worked
hard to bring that passion
and kitchen inspiration to our
customers through the love of
A local source of
olive oils, vinegar,
gourmet foods,
and gift items
food and great olive oil. We
strive to make every customer
feel welcome
and hope
that when
they leave
our store,
they are ex-
cited about
the products
they have
purchased,”
said owner/
manager
Ruth Mer-
curio.
Regular
customers
can take
advantage of
We Olive‘s
refill pro-
gram (available in-store only).
Once a bottle of olive oil or
vinegar is empty, wash it and
bring it back to be refilled at a
discounted rate. This program
allows cus-
tomers to
try differ-
ent flavors
of oil or
vinegar
with each
refill; the
customer
can choose
any oil or
vinegar
offered in
the store.
Once filled,
the bottle
is corked
and sealed
to take
home. Re-
peat customers earn points
with their purchases and those
points convert into rewards.
This approach of environmen-
tally friendly packaging and
economic savings has led to a
loyal customer base.
Mercurio feels the expertise
developed over the 20 years
since the store first opened has
built trust and a reputation for
quality. “We believe that the
milestone of turning 20 years
old in 2023 inspires trust and
longevity. We are so honored to
have the privilege of bringing
high-quality delicious olive oil
into our customers’ kitchens
and yummy food into their
bellies.”
We Olive is located at 1311 Park
St, Paso Robles. Open Mon-Thu 10
a.m.-5 p.m., Fri-Sat 10 a.m.-6 p.m.
and Sun 10 a.m.-4 p.m. For more
information and other store loca-
tions visit weolive.com or call
(805) 239-7667 or (805) 239-7961.
— Lisa Pretty
Olive oils, vinegar, gourmet foods, and gift items for everyone at We Olive.