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Atascadero
There's a style for every season
at Dewy Rose clothing boutique
In the heart of downtown
Atascadero, Dewy Rose offers a
unique shopping experience fo-
cused on helping women find ver-
satile, high-quality clothing. Owned
and operated by Dale Fisher and
his family, the boutique is part of a
group of businesses that includes
D.S. Fisher's men's store and Down
To Earth wellness shop.
A sweet
beginning
The jour-
ney of Dewy
Rose began
in Georgia in
2014 when
the store was
initially a
honey com-
pany with a
small selection
of clothing.
As Fisher and
his family con-
nected with
clients through conversations about
lifestyle and fashion, their focus be-
gan to shift. "We started as a honey
company with just a small room of
clothing," Fisher said in an inter-
view. "A few years ago, we decided
to focus on clothing because we
got to know our clients better and
connect with people more through
learning about their lifestyles and
how they see themselves through
their wardrobes."
Blossoming on the Central
Coast
Since relocating to Atascadero
in March, Dewy Rose has wel-
comed customers from San Luis
Obispo County and beyond who
are looking for a per-
sonalized shopping
experience. While
the boutique caters
primarily to women
aged 30 to 60, its col-
lections are designed
to appeal to every
age and size, with
options ranging from
XS to 3X. The store's welcoming at-
mosphere and attentive staff ensure
that every shopper feels comfort-
able exploring their personal style.
A style for every season
Dewy Rose prides itself on
carefully curated clothing sourced
from brands that prioritize quality
and wearability. Fisher and his team
handpick each piece at showrooms
in Los Angeles to ensure a diverse
range of styles that can transition
seamlessly from day to evening
wear. "Our best-selling brands are
Liverpool, Molly Bracken, and Lost
+ Wander," Fisher said. "Most of
our brands are based in California,
and we carry pieces from smaller,
‘Here to help you
find your new
favorite outfit!’
independent designers as well."
The store's selections include
professional wear, casual weekend
outfits, and special occasion attire.
Casual pieces range from $30 to
$100, while professional wear and
special event clothing can reach up
to $200, ensuring visitors can find
pieces that are both affordable and
timeless. Each item is selected with
attention to quality, ensuring that
customers invest in pieces that will
last beyond a single season.
Personal touch in full bloom
For Fisher, the essence of Dewy
Rose lies in the personal connec-
tion he and his team build with
customers. The boutique's mission
is to help visitors find clothing that
aligns with their unique lifestyles
and preferences. "We are here to
help you find your new favorite
outfit," Fisher says, reflecting the
store's commitment to personal-
ized service and style guidance.
By offering locally curated,
high-quality selections with a
focus on California-based brands,
Dewy Rose provides a shopping
experience rooted in personal
connection.
For those seeking fashion-
able, versatile pieces in San Luis
Obispo County, this family-owned
boutique in downtown Atascadero
blends the character of indepen-
dent retail with a deep understand-
ing of women's fashion, inviting
visitors to discover their personal
style in a welcoming atmosphere.
Visit Dewy Rose at 5863 Traffic
Way in downtown Atascadero.
Stop by Tuesday through Thursday
from 10 a.m. to 6 p.m., Friday and
Saturday from 10 a.m. to 7 p.m., and
Sunday and Monday by appoint-
ment only. For more information,
visit dewyroseclothing.com.
—Skye Pratt
Styles for everyone and every season.