—Snow Tha Product will be live in downtown SLO at the Fremont Theater on Tuesday, July 17 from 8- 11 p.m.  Special guest, AK, will open the show. Tickets are available at www.eventbrite.com or at Boo Boo Records on Monterey St.

Snow Tha Product has achieved what many artists coming into the rap game could only hope for… longevity. Since dropping her first project Unorthodox in 2011, fast forward seven years later and she is a mainstay in the hip-hop world – selling out national tours, two successful merch lines, countless projects, and most importantly, a legion of loyal fans. Snow has become a symbol of hard work, perseverance and raw talent. Her relatability goes beyond gender or ethnicity, Snow refuses to conform to societal expectations and stands up for issues that she believes in whether it’s women’s rights, immigration, or other political issues.

Born in San Jose, CA to Mexican immigrant parents that dealt with the struggles of being undocumented and raising children born in the U.S., Snow grew up both bilingual and bicultural. She is able to rap in both in English and Spanish and incorporate melodies reminiscent to the ‘90s era R&B she grew up loving. Equally as talented singing as rapping, she developed her vocal skills singing along to both R&B classics, as well as Spanish baladas. Snow started performing at a young age before putting out multiple mixtapes and dropping viral music videos/songs on YouTube, which gained the attention of both fans and respected emcees, and eventually landed her a deal with Atlantic Records.